Fuleco, a word which mixes the Portuguese for football (futebol) and ecology (ecologia), has been chosen as the name for the official mascot of the 2014 FIFA World Cup in Brazil.

The three-month public voting campaign in Brazil, supported by FIFA Partner Coca-Cola, saw more than 1.7 million people voting for Fuleco . In all more than 48 per cent voted for Fuleco, ahead of Zuzeco (31 per cent) and Amijubi (21 per cent). Although the unanimous winner, many people wanted to see more options of names to vote on.