Rio de Janeiro unveils the 2016 Olympic and Paralympic look

rio2016_cenario_marcasWith now less than two years until the start of the Rio Olympics on 5 August 2016, the Organising Committee for the Olympic and Paralympic Games has launched and unveiled the new “look” for the Games.

The look will become familiar over the coming years and at the games itself as it will be used to decorate and enhance the sports facilities and the city, in addition to appearing on tickets, uniforms, credentials, licensed products, stores and more.

People that know Rio well will recognise many of the city’s famous landmarks that have been woven into the colourful design.

The new image, the organisers say, was inspired by Brazil, Brazilians and Rio de Janeiro:  “The look is multicoloured and vibrant as the harmonic diversity of our people. The look is organic and engaging like an embrace, inspired by our lush nature and human warmth. It brings fluid and energetic features, like our art, our identity.”

The games has also unveiled the logos to be used by the cities hosting the Olympic football tournament. As well as Rio they include the World Cup host cities and stadiums of Belo Horizonte, Brasilia, Salvador and São Paulo.

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