Two Years to opening of the Rio Paralympics

2 Years Paralympic7 of September 2014 was both Brazil’s Independence Day, but also marked two years until the opening of the Rio Paralympics on 7 September 2016.


They think it is all over… It isn’t yet for football in Brazil

ball in netIf you are sorry you missed out on the 2014 World Cup and watching international football in Brazil, you still have another chance in the shape of the Olympic football tournament that takes place 3 to 19 August 2016.

16 men’s teams and 12 women’s teams will play in the tournament with Brazil qualifying for both as host. Brazil will be hoping to finally win Olympic football gold, the only major football title missing from the country’s CV.

During the Rio Olympic Games the matches will be played at the Maracanã Stadium, but there will also be games to see in four other World Cup stadiums in Belo Horizonte, Brasilia, Salvador (below) and São Paulo.


World Cup in Brazil sets Twitter records

Twit Germ 1The World Cup in Brazil became the world most tweeted about event. Germany’s 7-1 victory over Brazil in the World Cup semi-finals was the most discussed sports game on Twitter in history. A record 35.6 million tweets being sent during the 90-minute game.

The World Cup Final between Germany and Argentina, which itself generated 32.1 million tweets, set a new tweets-per-minute record when the final whistle went and Germany was crowned champion. This triggered 618,725 tweets in one minute.

Not surprisingly the most tweeted German player in the final was goal scorer Mario Gotze, while for Argentina it was Lionel Messi.

Twitter final 2

Visa cardholders spend US$188M in Brazil in 12 cities during group stage of World Cup

Total spend by international travelers on Visa accounts through the group stage of the World Cup has hit US$188 million. This represents a 152 percent increase year-over-year, and a 141 percent increase when compared to the US$78 million spent by travelers attending the 2013 FIFA Confederations Cup during the same timeframe. The highest spending day in the 2014 FIFA World Cup Brazil was June 25, when travelers spent US$17.4 million in one day.

Visitors from the United States, followed by the United Kingdom, France, and Mexico represented the largest overall tourist spend in Brazil. The most significant spending increases were seen from countries such as Australia (+835%);Colombia (+765%); Chile (+519%) and Mexico (+396%).

photo 2-1Visa Everywhere Travel Report for the 2014 FIFA World Cup Brazil, which analyzes travel data and spending through the use of Visa credit, has also found that some smaller Brazilian cities, which are hosting tournament games, realized some of the most significant increases in spending by international travelers.

Data through the group stage of the tournament, which includes opening day (12 June) through the close of the group stage (26 June), revealed triple-digit increases in spending, compared to the same period last year, in cities such as Natal (+851%); Cuiaba (+963%); Curitiba (+167%); and Manaus (+409%).

“The group stage of the World Cup has shown that international tourism was strong well beyond the cities of Rio de Janeiro and São Paulo, as fans traveled throughout Brazil to support their teams,” says Ricardo Fort, SVP Global Sponsorship Marketing, Visa Inc. “The fact that these games are bringing positive economic impact to regions of Brazil typically less visited by international travelers, is another sign of success for the tournament overall.”

Goodbye and thank you to four World Cup host cites

arena-pantanal-cuiaba-1With the end of the group stages of the 2014 World Cup on 26 June, four of the twelve host Brazilian cities will have completed their hosting duties for the tournament and will now be dimming the lights at their stadiums.

So a massive obrigado and thank you to the host cities of Cuiaba, Curitiba, Manaus and Natal for a job well done. You have done Brazil proud.