The final leg of Brasil Junino’s European road show is being held in London. The event is a cultural exhibition that seeks to promote Brazil’s famous Festas Juninas, or June Festivals, and is being hosted by the Embassy of Brazil in London from 27 May to 4 June.

Several headline acts are already confirmed as part of the line-up, including Zeu Azevedo, a legendary Brazilian musician, composer and saxophonist. The festival also features live dance recitals, or quadrilhas juninas, by Si Bobiá a Gente Pimba, from Brasilia and Raio de Sol, from Recife. There will also be a series of live street performances in  central London, to help promote the initiative.

The 10-day programme – which includes stage performances, presentations, traditional costumes, as well as an exhibition profiling the June festivals – gives the British publc an exclusive opportunity to experience these uniquely Brazilian festivities, which normally occur throughout June each year.

“These festivals offer a rare and insightful snapshot of the Brazilian people, set to a tantalizing backdrop of colour and sound”, explains Edilane Oliveira, Brasil Junino’s curator. “Brazilians famously love to party, but the Festas Juninas, or June Festivals, are a fascinating expression of Brazilian culture and symbolism – it is a story that needs to be told. Brasil Junino is our way of shining a light on our coveted festivities and getting Londoners to join in the fun”, she added.

Brasil Junino has already received critical acclaim in Brazil, after it received more than 500,000 visitors in Rio de Janeiro, during Rio 2016. Now in London, having already visited Lisbon, Madrid and Rome, the organisers hope not only to promote tourism and culture in Brazil, but also effectively kindle relationships between Brazil and the UK.

Brasil Junino opens on 27 May and runs to 4 June at the Embassy of Brazil in London, 14-16 Cockspur St, St. James’s, London SW1Y 5BL. It is open to the public from 1pm to 7pm daily and entry is free. A full list of the program and further information is available at www.brasiljunino.com.br