it has been confirmed that in September 2023 Rock in Rio will morph into “The Town”, a new music festival for São Paulo, which will take place at the Grand Prix circuit of Interlagos over two weekends.
600,000 people will be expected over the five days of the festival that has Heineken as its main sponsor and will be supported by TV Globo and Multishow. The stage set and setting will reflect the skyscrapers of São Paulo. It is probably that Brazil will see Rock in Rio and The Town on alternate years. There is certainly the demand.
For more information on The Town CLICK HERE