TAM executive class wines
TAM Airlines has won another of the top categories in Business Traveller’s prestigious “Cellars in the Sky”; awards that recognise airlines for the quality of the wines served on board their aircraft. The Brazilian company has received the award for the best red wine served in Business Class during 2012. The wine in question is Château Bel-Air-Ouÿ, 2007, a Saint-Emilion Grand Cru produced in Bordeaux (France). The winning wine is produced for TAM by one of France’s most respected winemakers, Jean-Luc Thunevin.
In February 2012 TAM won awards at “Cellars in the Sky” for the best red wine served in First Class, Clos Canon 2008, and also took the award as the airline with the most improved First Class wine cellar. In 2009 TAM was chosen by “Cellars in the Sky” to serve the best white wine in First Class with Michel Picard Puligny-Montrachet 1er Cru “Les Chalumeaux” (2006).
Business Traveller, one of the world’s leading and most influential magazines targeted at the global business traveller, has annually organized the “Cellars in the Sky” awards since 1985. For eight months, a panel of five leading experts will have blind tasted over 250 wines served in the First Class and Business Class of the world’s leading airlines. To choose the winners the four independent judges considered that at altitude it is the elegance and subtlety of wines, and the delicate balance between acidity and alcohol, that is important.
Brazil’s TAM Airlines new Boeing 777s are the first to feature a new interior design and cabin developed exclusively for the airline by the British company, Priestmangoode.
The new First Class cabin presents the idea of a living room. The environment is personalised, providing more privacy and interaction with the new sleeper seat, entertainment system, and lighting. There is also a couch, individual closets, lamp, dining table, cushions, a Nespresso service, and a library with books, editions of Wallpaper guidebooks as well as general interest magazines.
TAM Airlines has also inaugurated its third VIP lounge in São Paulo’s International Airport (Guarulhos). The new space is located in Terminal 2.
Covering 540 square meters and with capacity of 174 seats, the room is decorated with furniture, materials, textures and colours that evoke the comforts of a house in a concept called “From Home to Home”. It also offers Wi-Fi, snacks, beverages, two TV lounges, a business centre, shower room, and a family area with computers for children.
For the second consecutive year, TAM Airlines has been named the winner of two major categories at the Skytrax “World Airline Awards”. TAM was named “Best Airline in South America” and “Best Airline Staff in South America”. The 2012 awards were announced on 12 July by Skytrax during the Farnborough International Airshow.
TAM, winner of Skytrax best airline and best staff service in South America
Manoela Amaro, TAM’s marketing director, acknowledged the recognition of its passengers and stressed the importance of the award to the airline: “Repeating the feat for a second year in a survey as important as that undertaken by Skytrax, involving more than 18 million passengers from over one hundred and fifty countries, and involving more than 200 airlines, is proof that TAM is on the right track, and continues to work to offer an unforgettable travel experience to its customers.”
Azul was named “Best Low-cost Airline in South America” and Trip was named “Best Regional Airline in South America”, giving Brazil a clean sweep in the South American categories.
On the global stage, Qatar was named Airline of the Year.
The top ten Skytrax airlines for 2012 are:
1 Qatar Airways
2 Asiana Airlines
3 Singapore Airlines
4 Cathay Pacific
5 A N A
6 Etihad Airways
7 Turkish Airlines
9 Thai Airways
10 Malaysia Airlines
Brazil’s TAM airlines and Chile’s LAN Airlines have merged to form the LATAM Airlines Group. The new group offers passengers more flights to more destinations than any other affiliated group of airlines in South America, initially reaching around 150 destinations in 22 countries and transporting cargo to 169 destinations in 27 countries.
“The creation of this group of airlines is an opportunity to take South America to the world and to allow us to position ourselves to operate in an increasingly competitive environment due to the continuing consolidation of the global airline industry,” said Enrique Cueto, Executive Vice President-CEO of LATAM Airlines Group.
Among the benefits that passengers of both TAM and LAN will see over time are increased connectivity, improved routes and frequencies, and reduced connection times. Additionally members of the airlines’ frequent flyer programs, LANPASS and TAM Fidelidade, will be able to earn and redeem kilometres/points over the complete route networks of LAN and TAM.