Nike has unveiled the new Brazil National Team home kit at an event in Rio de Janeiro on 24 November. The kit, which will be worn during the World Cup, combines performance innovation, cultural design cues and environmentally sustainable materials. Nike will be the kit supplier to 10 of the 32 tournament finalists. Adidas & Puma each have deals with eight teams.

“Creating this kit is one of the greatest honors we have at Nike,” says Trevor Edwards, President of the Nike Brand. “It’s more than just a player’s uniform, it represents the history of Brazilian football, the five stars, the romance of the game, and the hopes of a nation.”

The kit, Nike explains, aids performance by regulating player body temperature and keeping players cool. The Dri-FIT technology pulls moisture away from the skin to the outside of the garment where it evaporates more quickly, and laser-cut holes and engineered mesh in key areas where heat is generated allow for increased breathability and airflow.

In line with Nike’s commitment to superior performance with lower environmental impact, the shirt, shorts and – for the first time in a national team kit – the socks, all feature fabric made from recycled plastic bottles. Each kit is made using an average of 18 recycled plastic bottles. Since 2010, Nike has diverted almost 2 billion bottles from landfills, enough to cover over 2800 full-sized football pitches.

Designers utilized three-dimensional body scans of the entire Brazilian National Team to create an updated fit, improving comfort and allowing the body to move naturally within the kit.

“The Brazilian home kit is like a national flag; it symbolizes the country and its people,” says Martin Lotti, Creative Director of Nike  Football. “We wanted to create a fusion of the high speed brilliance of football and the culture of Brasil while staying true to what the home kit represents.”

The jersey features a new Y-neck design. The shorts are a classic Brazilian Varsity Royal with a white stripe. Simple and iconic, the fit is slimmer and more tailored to the body, with a cut specifically designed to aid movement and comfort.

The Brazilian crest has been updated and made slightly larger, with a gold colored metallic weave added to the crest for a shimmering effect. Behind the crest, on the inside of the jersey, is the slogan “Nascido para jogar futebol” (“Born to Play Football”).

Nike also worked with Brazilian designer Bruno Big to deliver a mark of pride at the inner back neck of each jersey – a small yellow canary motif representing “Canarinho”, the nickname given to the team when they wear the yellow home jersey.

“To wear the ‘amarelinha’ is an honor for me and my teammates,” says Brazil star Neymar. “Brazil is a very special place to play football, and we want to play hard and win for our country. This kit helps us to do that with both the technology and the inspiration it provides.”

Even the name and numbers on each kit have also been carefully designed with a micro fine pinhole for moisture management and cooling. The style of the name and number is inspired by the classic fonts widely used on Brazilian hand printed street posters. All jerseys worn by players and sold in Brazil are made in Brazil.

The Brazil kit is available in Nike stores from 5 December 2013.

Unless something out of the ordinary happens in the final play off game, the 32 teams that will have qualified for the 2014 FIFA World Cup in Brazil will be (* seeded teams): Algeria / Argentina * / Australia / Belgium * / Bosnia-Herzegovina / Brazil * / Cameroon / Chile / Colombia * / Costa Rica / Croatia / Ecuador / England / France / Germany * / Ghana / Greece / Honduras / Iran / Italy / Ivory Coast / Japan / Mexico / Netherlands / Nigeria / Portugal / Russia / Spain * / Switzerland * / South Korea / Uruguay * / USA.

A very tasty selection of teams to cheer on, and a great selection for Brazil in terms of tourism. However, it is not going to make it easy or cheap to get to Brazil for the tournament, especially from Europe as all the leading European airlines now have their countries represented in Brazil. That is England (British Airways), France (Air France), Germany (Lufthansa), Italy (Alitalia), Netherlands (KLM), Portugal (TAP), Spain (Iberia and Air Europa) and Switzerland (Swiss).

To keep fully up to date on travelling to Brazil for the World Cup follow our sister site: www.worldcuptheguide.com

The Telegraph has spotlighted Brazil the Guide and World Cup the Guide as two web sites to look at when thinking of travelling to Brazil or to the 2014 World Cup.

The web sites were featured in the Telegraph’s own guide to Brazil published on 24 March 2013 and written by Chris Moss.

Brazil has unveiled the tournament’s Official Poster for the 2014 FIFA World Cup. The Official Poster was the last remaining visual icon to be launched for the 2014 edition of FIFA’s flagship event.

“The poster is a great example of Brazil’s creative excellence. The winning entry will no doubt serve as a splendid visiting card for the 2014 FIFA World Cup, that is due to kick off in 498 days. The poster highlights the significance and sparkle of the event as well as the fascination of football in a very emotive way”, explained FIFA Secretary General Jérôme Valcke , who was part of a high-profile judging panel also made up of Brazilian Minister of Culture Marta Suplicy, LOC President Jose Maria Marin, Brazilian artist Romero Britto as well as LOC Board of Administration members Ronaldo and Bebeto.

“It’s different, Brazilian, creative and daring. It has our boundless size and manages to capture our rhythm and colours. Let’s go for victory!” said Marta Suplicy, Brazilian Minister of Culture.

The Official poster was designed by Brazilian creative agency Crama, which was selected ahead of two other designs.
“The Official Poster is an important step for showcasing Brazil and the FIFA World Cup in the Host Country and abroad. It is important to convey the message of a country that is modern, innovative, sustainable, happy, united and, of course, passionate about football,” explained Ronaldo.

The artwork depicts the beauty and diversity of Brazil through a colourful, emotional and vibrant design. The creative concept at the heart of the poster is “An entire country at football’s service – Brazil and football: one shared identity”, which inspired Crama to shape the winning design. This is evident throughout the poster, particularly where the players‘ legs challenging for the ball reveal the map of Brazil.